Operational clarity

If the founder is still carrying every handoff, the backend is not built yet.

Elevate & Automate Consulting fixes the operational drag behind slow lead response, messy onboarding, undocumented workflows, and founder-heavy delivery. The work is scoped, fixed-price, and built so your business can run cleanly without constant founder intervention.

Founder-led business focus
Async-first delivery
Static site ready for Cloudflare Pages
Where the drag shows up

What feels operational is usually commercial.

Slow reply

Leads cool off when the business depends on one person to answer, qualify, and push the next step forward.

Messy handoff

New clients feel the cracks when sales, onboarding, delivery, and communication are not tied together by one clean operating layer.

Founder bottleneck

If the work only moves when the owner checks every task, the system is underbuilt no matter how good the service is.

Current offers

The offer structure is simple on purpose.

The first step is clarity. The second is targeted implementation. The third is a deeper operating stack for businesses that need the backend rebuilt around how they actually run.

Primary offer · $497

Founder Ops Audit

An async diagnostic that identifies where your backend is leaking time, money, and control. You receive a PDF report, a Loom walkthrough, and clear next-step recommendations within 5 business days after intake.

View the audit
Build engagement · $1,500 to $2,500

Lead-to-Onboarding System Build

For businesses that need the lead handoff, pipeline, intake, onboarding sequence, and internal ownership cleaned up fast. Scoped by inquiry and fit.

Apply for the build
Flagship build · $5,000 to $8,500

Founder Operations Stack

A deeper backend rebuild covering workflow design, CRM structure, automation logic, SOP handoff, and operational accountability. Application only.

Apply for the stack
How the work runs

Clarity first. Build second. Handover last.

The process is direct and decision-oriented. The site is built around clear next steps, not a public scheduling funnel.

01

Start with the audit

The Founder Ops Audit establishes what is actually broken, what is merely inconvenient, and what should happen next.

02

Choose the right build

If the business needs implementation, the next step is either the Lead-to-Onboarding System Build or the Founder Operations Stack.

03

Own the operating layer

The end state is a business with cleaner handoffs, stronger internal logic, and less dependence on the founder to keep things moving.

Who builds this

Operational depth without enterprise bloat.

Michelle Craigen built her reputation in operations, systems thinking, and backend execution. The work now focuses on founder-led businesses that need better handoffs, cleaner systems, and a stronger operating layer without adding unnecessary complexity.

The priority is not more software. It is better structure, clearer ownership, and a backend that can carry more volume without getting heavier.

  • Backend operations work built for founder-led businesses, not enterprise committees
  • Direct, async-first delivery with fixed-scope engagements
  • Focused on lead response, onboarding, SOP clarity, automation logic, and founder leverage
  • Structured outputs that can be used internally whether or not a follow-on build is approved
  • Operator-to-operator language, practical decisions, and direct next steps
Client proof
"

Before I hired Michelle, every lead, every estimate, and every follow-up came through me. If I was on a roof, things stopped. She rebuilt the whole backend, including response, booking, and customer communication, and now the business runs without me holding it together. It finally feels like a company instead of a one-man operation.

Joseph Vasquez Owner, Home Services Repair Company · East Tennessee
Best fit

Best for businesses that already sell value and need the backend to catch up.

This is a fit for owners who want tighter operations, clearer ownership, and a client experience that feels as strong as the service itself.

Leads are coming in

The issue is not demand. The issue is response speed, qualification, handoff, or follow-through.

The founder is still the glue

The work depends too heavily on one person carrying memory, approvals, and operational context.

Onboarding feels heavier than it should

The client said yes, but the business still makes the next steps harder than they need to be.

You want premium delivery without chaos

The offer is solid. The backend just needs to hold that standard consistently.

Start here

The Founder Ops Audit is the clean first move.

The audit gives you an operator-level read on what is slowing the business down, what needs cleanup first, and whether a follow-on build is justified. You get a PDF report, a Loom walkthrough, and a direct recommendation within 5 business days after intake.